Lingerie is the essential for every woman and it is the basis for every outfit. Lingerie is the first thing you put on every morning. It is therefore important that a comfortable and good quality set is. The Hunkemöller lingerie collection is designed in-house and the quality is extensively tested.
How can lingerie brands keep up? Retail research firm Edited has shared the five most important trends from 2018 that providers should focus on to tailor their lingerie offer to consumer tastes.
Empowerment thema’s
Shoppers turned away from well-known brands in favor of newcomers with strong views who change the story of lingerie with an empowering message. Brands such as THINX, with a mission to help women in developing countries, and Everlane, which promotes a body positive stance, are achieving success. These brands also see that women prefer comfort over sex appeal. That means that seamless bras are more popular, the item saw sales increase by 14 percent last year. Her less comfortable sister, the push-up bra, grew by only ten percent.
No matter what you sell, sustainability comes first with consumers. Shoppers notice when brands adopt an ethical stance. According to Edited, sustainable lingerie makes up only 2.4 percent of all sustainable clothing. Reformation noticed this and last year launched its first underwear collection made from sustainable materials such as tencel, recycled lace and ecological mesh.
Measure inclusivity
Just like sustainability, inclusiveness is an important keyword. Brands such as Universal Standard are highlighting the lack of adequate size options for women within the apparel industry. Lingerie will have to follow. There was a six percent growth in plus size underwear in 2018, with hipsters and high briefs being the most popular fits. Asos was at the forefront of this, as the Asos Curve lingerie collection included sizes from 90E to 100L. In addition, the brand offered eight different skin-tone options.
Shapewear and Toys
Different types of dildos or vibrators are important for many people and in their sexual lifestyle. Dildos can be used for solo sex or as a bonus together with your partner. Everyone likes something different, that’s why you can buy different types of dildos from Christine le Duc.
Glass dildos
The glass dildo is suitable for beginners. The material is smooth, which makes it easy to insert. In addition, you can also easily clean the dildo after use. Glass dildos can also be more comfortable for anal use than silicone dildos.
Double dildos
Our double dildo or double dong comes with two dongs. They are made to enjoy together. You can also opt for one of our double dildos for the DP experience. These large dildos are very flexible, so you can please your partner and yourself with them.
Anal dildos
For anal use we recommend different dildos than for vaginal use. Dildos for anal use are smoother and have a tapered head. This makes it easier to insert anal dildos. Anal sex with a dildo is something to start with carefully. Always use lubricant before anal sex for an enjoyable experience.
